With the extended lockdown and no sign for the opening of the theatres, the many big budget bollywood films are waiting for the final day. But the OTT Platforms have emerged as a new hope for everyone from filmmakers to film viewers. OTT platforms like Netflix and Amazon Prime are the two apps who are readily accessible for film releases across India and Globe.
OTT platforms have partnered with the film industry to save them from the losses arising due to lockdown.
Shoojit Sircar’s Gulabo SItabo starring Amitabh Bacchan and Ayushman Khurrana was set to release on 17th april but due to lockdown they released the movie on Amazon Prime. The same OTT platform has announced that it has acquired six other Indian films set to be released this year including the much awaited Shakuntala Devi biopic starring Vidya Balan.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, says, “We believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering. It is the first step in our endeavour to bring superior cinematic experiences to our customer’s doorstep.”
As these streaming platforms have become cheaper for everyone, they are finding easier ways to make advertising more profitable. Theatres soon may become a luxury or exclusive experience as audiences can binge on new releases as well as classics on these platforms anywhere at the fraction of the price.
Recently Netflix premiered Anurag Kashyap’s directorial Choked: Paisa Bolta Hai on June 5.