24AMStudios, headed by RDRaja has become one of the eminent production houses in tamil cinema even before the release of their first project. REMO starring Sivakarthikeyan and KeerthySuresh is their first project and is slated to release on Oct7. What surprised us is the announcements and the way they are putting things forward which is very much unusual in tamil cinema.
The social media team of this production house created a great buzz with the hashtag #SivasNext, in the handle @sivasnext and thereby made a soft launch introducing the production name, their first project, the cast and crew of their film. Their creativity was seen in the tweets they put wherein smileys related to the technicians were used.
Later they had arranged a grand launch of their production house along with the single ” Remo Nee Kaadhalan “. Dir.Shankar knonw for his grandeur was present at the event along with the media people. The 270degree stage filled with vibrant theme based lights set for the launch was first of its kind in tamil cinema and that dir.Shankar was even amazed at the setup and the launch.
24AMStudios were the first to our knowledge who had come up with a poster to let know the business starting date and its details. They went on announcing the area wise distributors as they signed their deals and this transperancy in annonuncing the business details of a movie is seen as a welcome change.
The latest is that they have decided to screen their movies in overseas only after the 1st show in TN kickstarts. Though they would incur loss in overseas premier tickets, they have taken this bold step as a measure to curb piracy to an extent. Their concern and action towards killing piracy has received a tremendous appreciation.
Ahead of REMO releasing on Oct7, 24AMStudios have already announced the next 3projects under their banner. Out of four, two are being directed by first time directors which is again appreciation worthy.
With such thoughts, creativity and innovation being put, we are sure that 24AMStudios would become a prominent production house in tamil cinema and would make our industry healthy.
We at First Look Cinema extend our support and wishes to RDRaja and team 24AMStudios a great grand success for REMO and all their upcoming projects.